How to create a super easy WordPress Gravatar and why you should have it

In today’s post I am going to explain something that you have surely heard of on many occasions: gravatar. Sounds familiar to you, right? Surely yes!

When you read the blog comments, next to the person’s name, you will have noticed that some comments carry a photo or a logo , but in others a default image (from anonymous commentator) that is repeated in many comments and, generally, pretty ugly.

You will agree that comments with a ‘real’ personal name give a much better impression than those in the anonymous image, do they?

If you have ever wondered how you can make that photo appear automatically next to your name, when you leave comments on the blog, in this post I will solve that question. But, in addition, you will see that using it has important advantages that I will tell you about later.

Creating a gravatar is very simple. I will explain it step by step, with a practical example, because I think it is the best way to learn how to do it.

Are you ready? Well let’s start!

What is a gravatar, what is not and what is it for?

As we said, a gravatar is simply the image that appears next to your name when you write or comment on a blog.

It is also common to talk about gravatar or avatar regarding photos in emails, when you participate in an internet forum, etc.

But these last examples are not strictly a gravatar.

“Gravatar” really is an abbreviation of Globally Recognized Avatar (a globally recognized avatar in Spanish), a free service provided by the company Automattic which is also the company behind WordPress, which has certain consequences that we will see later.

Gravatars work on WordPress and on sites that integrate with the Gravatar service to display user images. That is, in these sites your gravatar will work and in those that do not support this service, it will not work.

The normal thing is that your gravatar is a photo of you although I often see, for example, emails from people who have as a gravatar their company logo.

The latter case is also perfectly correct, but here consistency is important. That is, a person’s name with a photo, perfect; a company name with a logo, perfect too.

In the case of a personal name, a logo would not qualify it as inconsistent, especially if you have a consolidated personal brand with a logo linked to that personal brand. It can make a lot of sense.

Why should you use a gravatar?

However, as a general guideline, I would recommend using a photo of yourself for that additional bonus of closeness and connection with others that gives you a personal photo, which is difficult to achieve otherwise and will also work very well for your business, if you got it.

Personally, after responding daily to a number of emails and comments, I will tell you that having a gravatar, as well as having a photo associated with your email account, gives me a feeling of closeness and complicity with the person I am responding to. .

It gives you the impression that you know her a little more and that psychology is very important when we interact on the Internet, whether for business or simply for leisure.

Therefore, blog authors (if you are not an author) are much more pleased to have comments from people “with a face”. And not only for connecting better, but also because good comments (that includes the author’s image) bring quality to the blog and we really appreciate that.

All in all, there are several good reasons for you to use a gravatar. I would highlight the following:

  1. A photo in a comment gives much more confidence, it feels like you are dealing with a real person, not an anonymous “ghost”. There is really no basis for it (a gravatar can be faked), but our psychology works that way.
  2. That feeling of “real person”, with a real identity, generates a much higher connection with the community.
  3. You convey more professionalism. It portrays you as someone who dominates the medium. And if you are the author of a blog, it is already a must. We have seen many times blogs in which the author himself does not use gravatar, it is horrible!
  4. It makes you recognizable, it has a branding effect, something especially interesting when you start your online project (a blog, a YouTube channel, etc.). With good comments on well-known sites, you will “sound” to people and they will also start to take an interest in you and visit you.

How to create a gravatar

As I was saying, Gravatar and WordPress belong to the same company, so if you don’t have an email account created in WordPress yet, the first thing you have to do is create one.

Therefore, before I explain how you can upload your photo to assign it to your email account, I am going to show you how to create a WordPress account.

In both cases, whether you have a WordPress account or not, the first step is to enter the Gravatar website and click on the blue window that appears in the right half of the screen, which says “Create your own gravatar”.

From here, if you already have a WordPress account, you can go directly to point 2 of this section: If you already have a account, upload your photo!

1. Create a account if you don’t already have it

As I was saying, the first step in creating the gravatar is to have an email account in WordPress, to associate your image with. In this way, every time you use this account in comments, forums, the image you have chosen when creating the gravatar will automatically appear.

If you have already clicked on the window that I indicated earlier (“Create your own gravatar”), the following will now appear:

Once you have entered the information they ask for (email address, username and password), it will reach the email you just created or the one you choose (you can choose another), a confirmation email

Now open this email. WordPress welcomes you and asks you, first of all, to confirm your email address:

Once confirmed, the last step is to activate your account:

When you have already activated it, another window will appear in which it confirms that it is activated and lets you do what we wanted: associate the gravatar with it.

Once this first step is finished, you already have an email account in WordPress, so let’s go to what really interests us, which is to create your gravatar!

2. Upload your photo to

The first thing you have to do is locate yourself on the main screen of the Gravatar website, in the first image of this post, in which it asks you to click on “Create your own gravatar”.

You already clicked, right? Well, now the window will appear asking you to register in Gravatar with a WordPress account. Do not do it; you have already created the account!

Take a good look at the message at the bottom of the window: « Already have a account? Sign in now ». Click there!

Now they ask for the details of your email account; First of all, your address:

Once you have entered your address, it logically asks for your password:

In the window that appears now, you are confirmed that you do not have a gravatar associated with that account. It is time to create it, associating it with an image. Click on “Add a new image”:

It is time to choose the image you want to use as a gravatar. To do this, you must first choose the place where the image you have chosen is located.

Once the image is selected, this window will open:

Now you can see the selected image! Now adjust its size, by clicking and moving the little square that appears just above the photo.

If you have already adjusted the size, click on “Crop Image”:

In the next step appear different classifications (ratings) for your gravatar.

The system has already selected the one that appears first, with the letter «G»; this means that, in some way, it has detected that the image you have chosen is “suitable for all audiences”.

If you want to use a more aggressive image and mark it with the corresponding level, this can be detected with this system by the websites and they can decide to moderate it (replace it with a generic logo, for example).

Confirm it simply by clicking on “Set Rating”:

In this window you can already see the image you have selected, along with the email address to which it has been associated.

As you can see, you also have the option to add more images, other emails, … but I don’t want to deviate from the topic at hand so, finally, click on “View rating” and we almost have it !:

And we are already at the end of the process. Now click on “check” to confirm that the email address in the box is the address you want to associate your gravatar with:

Bravo, you already have gravatar! Now have a little patience. The system will take between five and ten minutes to manage the entire process. After that time, quickly open your email and tell me if you already see your photo next to your name.


As you may have seen, the process of creating a gravatar is simple, although you have seen several steps.

From now on, every time you participate in the forums, make a comment on the blogs or simply write an email, whoever reads you will be able to see your photo next to your name. Personally, I think that gives the person who reads you a much closer image of you.

I hope you liked this post and, above all, that you quickly put into practice what you have learned in it.

If you want to ask me something or make a suggestion, you can do so in the comments, where I hope to see not only your name, but also your face!

Arsalan Masood
Internet Entrepreneur, Blogs Writer, Marketer, Social Media & SEO Expert. Passionate about WordPress Blogging, Digital Marketing and SEO. Founder & CEO of Virally Media Private Limited & BloggerGeeks

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